I can't allow myself to dwell too deeply about the demise of Mapletons and the consequent loss of Fru Grains. It's too upsetting to think that you can't get them anymore. From my Beatrix Potter childhood bowl, through the handover of Hong Kong, to a marriage in exile, Fru Grains were one of life's constant pleasures. The only cereal I ever really liked.

What forgotten foods and bankrupt brands does your heart ache for?

I would say Angel Delight but it turns out they still make it but, in my head, they don't.

I think I had the pink one at some kids party I was forced to go to as a child. I'm not big on smooth gloop - can't stand mayonnaise for that reason. It takes some effort to find cheap lunchtime sandwiches that don't contain it.

But yes, still available doesn't count.